“The combined company will have approximately 46,000 premium subscribers, more than any other online real estate marketplace. The transaction will result in a combined platform that creates value for the entire real estate market, from consumers to brokerages, agents and franchisors, and will create the most comprehensive end-to-end solution across multiple technology platforms in the real estate industry today.”
So smart on so many different levels. I’ve a ton of respect for Ian Morris and his team at Market Leader. They had some tough times (haven’t we all) but has managed to carve a nice niche in the business. I think this is a great deal for the management, employees and shareholders. They’ve got a new ticket in the race.
Some other things I can see right off the bat make this very interesting.
1. Market Leader has deals with Keller Williams (eEdge) and Century 21 to provide CRM services. A fertile ground for other Trulia products to grow.
2. Market Leader has a ton of experience selling to agents. Trulia is doing well but will benefit from this type of experience moving forward.
3. Market Leader owns Active Rain, which is still a hive agents seem to buzz around, which means more opportunity.
And those are just off the top of my head. Huge congrats to Ian, his team and everyone at Trulia. With Realtor.com, Zillow and Trulia online real estate is fun race to watch!
UPDATE: The other piece I can’t believe I forgot was RealEstate.com. The site has been controversial but from what I hear Trulia has no plans to continue the site under it’s current model.