In making a watch, Apple enters the rare industry that can match its own obsession over detail. That was immediately clear in the time Apple chose to display on the device: nine minutes past 10 o’clock.
The subtle implication: Apple is ahead of its analog competitors, which typically set their watch faces in advertisements and other public displays to 10 past 10 o’clock. Rolex is famously particular about its preference for 10:10:31. TAG Heuer sets its wristwatches to 10:10:37. Bell & Ross insists on 10:10:10.
Timex also uses 10:09, but Apple even beats them by six seconds.
I had wondered about this during the Keynote. I had thought it was the time in China. Guess not.
The writing is very clearly on the wall here: Radio Shack seems screwed. And that’s too bad, because it was once such a great retail chain.
No one is asking, but my plan would be to create an “Apple Store for everything and everyone.” That is, use their current weakness, their insanely large store footprint, as an advantage. Create an Apple Store-like experience for more than just Apple products, all over.
Apple can’t do this for obvious reasons (they’re not going to sell Android devices). Neither can Microsoft (they’re not going to sell iPhones). Neither can the carriers (well they potentially could but they’re far too greedy). And Best Buy is just a bloated mess at this point.
It sounds like RadioShack is starting to do some of this. But I’ve seen the new stores. They’re not going far enough.